Last night I was able to hear Chip HeathView this photo speak in the GE iwerks Theater at Proctors in Schenectady, New York. He is the co-author of the book Made to Stick ~ Why Some Ideas Survive and Others Die. I loved the book and jumped at the chance for my company to sponsor his book signing, thank you CEG. I wasn't disappointed. His talk hit home at an important time in my company's evolution. As I move forward with the new website, working hard to discover our target audience and grow the company, I learned a lot. It's all about ideas. He got me thinking about my approach to get noticed in this busy world. I wanted to give Chip something to remember my company by, but what do you give the author of a NYT's bestselling book about sticky ideas? I thought okay, I want to do something that will make him smile. That celebrates his success. I built this,View this photo The Sticky Award. A GE Smart light bulb covered in duct tape, screwed into a socket and then bolted into an unside down octagon shaped electrical box. Around the box in orange circles is the phrase "SUCCESsful Ideas Stick", which uses the key acronym of his book. Came out pretty cool and he really seemed to like it. I didn't want to let him down, a Simple Unexpected idea for him, to thank him for helping me begin to get my company to Stick. Thanks Chip.