Promotional trends

Hey, did you get your 2008 Trend report from our friends at Trendwatching?  I look forward to mine every year.  I'm always curious to see how I can apply the information to promotional products for my clients in the upcoming year.  One of the trends is titled Premiumization ~ How can we take a giveaway up a few notches?  These trends apply to regular folks, the people attending the trade show, the people opening the mail, their expectations have risen. If you're doing a giveaway, make it worthy of their expectations. Let's look at a nice promo gift, a Custom Post-it note cube.  Everyone can use them, we all love getting them and they have great staying power for your message.  Well check out this promotional premiumization for the custom note cube. Nice right?  Funky.  Attention getting.  Has the Wow status.  You can change the shape during the life of the pad, which is a long time.  Your logo will appear on each page.  I also love the fact that you can stripe it according the the colors of your logo.  Niiiiiiice.  Not only a note cube since you can manipulate the shape over and over ~ it can become the new desk stress toy too.