It's important to reuse materials, and why not right? Have you been to the Steelcase GreenGiants website yet? The office furniture leader has created a site dedicated to building a corporate environmental community. Visitors are encouraged to share their experiences and tips, to read the steps others have taken to help our planet and hopefully begin to follow. I like that Steelcase is using their global brand as a tool to educate. I shared my story. Doing what we can to walk the walk, "One promo at a time"
According to Earth 911, the typical glass container is made up of as much as 70% recycled glass. Glass doesn't break down. So it's good news to read that 80% of recycled glass, as a whole, will end up as new glass containers. There is a way to use this recycling method to build your brand: Custom recycled glass coasters or customized recycled glass sun catchers with your logo on them. They are natural and they look it. Their value is perceived very high, you have your choice of many colors and your clients can feel good when they use them. You can hand out individual coasters or customize a couple. It would be a nice touch to tie each recycled glass giveaway with recycled rope. You can see in the photo United Way also included a logoed personal note describing the green promotional giveaway. They're walking the walk too.