Many businesses are created from people's passions While this niche may just be a strong feeling for most, one person is making some money on his political beliefs. In the New York Times on Sunday, there was an article about a guy in Vermont who has created a business from selling promotional items displaying President Bush's last day in office. Mugs, buttons, stickers, all customized with the date President Bush steps down. I guess we could look at it as an affirmation that choosing promotional items to get your message out it is still a popular medium. He has sold over a million dollars worth of his creations.