I was psyched when I found this new product being introduced. It's a customizable gift card that allows your clients to plant a tree in their name. I think it's a great trade show giveaway that won't break the bank and gives your brand a great heads up. (No one else is doing it yet ~ Love that) It can be imprinted on seed paper and is done through a partnership with the global reforestation project.
Everybody wants to do their part to help the environment. Us as individuals, as a family, as a community, we're thinking in new ways for a healthier planet. Changing up the light bulbs to CFL, walking more, using recycled paper. Recycling paper, cans and bottles. Buying smart products with less packaging, bringing our own shopping bags to the market. Blah blah blah... I look forward to the day when all these steps are just a way of life, only biodegradable/recycled is offered to buy, everything is recycled. You know what I mean.
Committing as a corporation is a totally different ball game. There can be hundreds of people you have to get on board, participating actively every day. It starts at the top. Real green, providing options that will inspire individuals to take action. It's in every department from Purchasing buying recycled supplies to Building Maintenance using green products to HR cutting down on hard copies to Marketing getting the word out environmentally smart. Tough call when everyone is cutting budgets, we're all expected to do more with less.
Here is where I think this new eco branded product can come in as a new option for Marketing as a trade show giveaway. It meets all the criteria: Eco-friendly, inexpensive, fuzzy warm feeling, inexpensive to ship too, as beautiful as you'd like it to be, it's very cool and it also keeps the trade show booth looking neat. Did I say no one else is doing it yet?