A lot of new product designs were launched at this year’s international promotional show. Just in the water bottle category, we had some true branding rogues. Promotional water bottles that are refusing to play by the rules! They are demanding our attention with new colors, smart design and unexpected details.. What say you? They will not be created from cheap plastic! They will bunk the worn pull-up top path and blaze new promotional trails. Twist-off cap? Screw that they say– we’re going flip! We demand you look at us.
Standing out, differentiating, choosing their audiences, these are some of the challenges for branding. In a crowded event with so many yelling at the masses finding a promotional product that can get some attention doesn't have to be so hard.
Every event, every brand calls for unique circumstances. It’s great to see the promotional water bottle world catching up. How about this for SXSW swag? Where it's a water bottle and a speaker for the iPhone.
At the TED Conference this year they had these great water refill stations. All who attended were given a branded water bottle in with their swag, eliminating the need for plastic containers. Everyone felt good about helping to cut down on waste and got to take the good brand feeling home with them.
The styling is cleaner, easier to carry, more attractive to hydrate hydrate hydrate - love the vertical imprint capability too. Sleeker look with more room for Branding. Unexpected helps to stand out.
This year Nivea introduced new retail packaging for their body lotion bottles. Contoured the bottle, domed the cap, textured the logo, and used less plastic, all great Branding ideas