Cities, employers, organizations across the US and Canada get involved, goes back to 1956.
Have you ever heard of the San Francisco Bicycle Coalition? They're a force. They're amazing at using this event to promote awareness and safe bicycling, helping people understand that bicycling can be a way of life. They have organized workshops throughout the year with titles like: How to Bike Anywhere and Fix a Flat, Urban Cycling, even tips on how to fold pants on the crease then roll them tightly in your bag to avoid wrinkles when you get to work. Ha,I never thought of that, good to know.
I'm going to try my hand at trail riding this year once the snow clears. I'm looking forward to it. I've been noticing more and more funky shaped/interesting bike themed promo giveaways. These Customized helmet covers are cute. Especially if they're designed right. They'll help you to be seen by drivers.
Here are a few new style safety LED bike lights that you can brand too:
This is like the deluxe logo bike flasher. It has 7 functions, with red and yellow lights and built in belt clip. It comes with the bike attachment you see too.
Jerseys of course
The day of the event there are "Energizer Stations" set up all over most cities. Maps are offered to show the locations and best bike routes. Snacks, beverages, water bottles, seat covers and bike bags are some of the Bike to Work Day swag given out, donated by area businesses.
I had a little experience urban bicycling recently in Philadelphia. On a weekend getaway we stayed at the lovely Kimpton Palomar, They let us borrow their bikes, including helmets and locks to hit the streets. It was our first time in Phillie and I was feeling a bit nervous, but they gave us a nice jogging/bike map to find our way around.(Great Branding tool I thought)
Our ride was one of the best ways to get the feel for an area of the city. The route looped around the Philadelphia Museum of Art (The Rocky Museum) and then through the heart of the city back to our hotel. The air was fresh, the weather crisp and the city was beautiful. Bikes really are so much fun.