I'm not usually a pink kind of woman but I was on January 21, 2017 at the Women's March. I realized how branding is so much more than a logo. It can be just a color.
With thousands of others, not just in DC but around the world there was a sea of pink moving toward something bigger than any one of our individual goals. I went to the march in DC by myself; but I felt like I was with my community. We all came together, this was my tribe.
We all shared a set of values, beliefs and hopes. We also shared fears and anxieties about economic opportunity and equal rights for the future. The Brand of the day was Pink. There were pink hats embroidered and distributed by Planned Parenthood. Some people made their own hats. I bought my hat from an artist on Etsy. There were pussy hats galore. There wasn't just one logo throughout the march but the branding was a color. It was story telling. There were pink pins, pink posters, pink capes, pink hair, pink hoodies, pink strollers, pink face paint, pink sneakers and so much more.
The brand pink that day signified the alliance of this global tribe to march forward for equal rights, smart healthcare, acceptance of diverse communities, saving our planet earth and simply respect.