Absolute Promotions Ecofriendly Promotional Products, Corporate Gifts, Printed Logo Items

Transform Body Perspiration into a Promotion (Yup, you read right)

Smart phones, Smart cars, Smart T's?  Ooooh we have another good idea for unique Branding.  I know it sounds crazy but it's cool - especially for branding at the gym. 

Picture this, we customize a shirt where the fabric has the ability to offer double Branding by reacting to your body's temperature.   The shirt is branded twice.  One message will appear at all times.  When you're working out, as you intensify the burn, heating up your body, working up a sweat.... BANG... the t shirt speaks again and your second message pops out.    

You have the opportunity to motivate, inspire, educate, but most of all create a buzz about your business. It's like a sweat activated technology that's made in the USA.  You can transform body perspiration into a promotion.

Could have a lot of fun coming up with some snarky branding ideas for your Tribe at a Corporate Challenge.

Colleges would be good.  Have the University name as the full-time message and then when it heats up the mascot would appear. 

Or how about for a music promo?  Been to many a hot concert in my day -

 

Not into the sweat factor?  We have custom tech pullover rain jackets too.  We can decorate them so that your message reacts to the rainy weather rather than body temp.

 

It's Veteran's Day here in the United States.  I wanted to share this story, and to all our Soldiers and Veterans say  Thank you for your service, very much. 

Promotional Success - Wi-Fi Internet Radio Customized

I am so happy I ordered an extra one for me.  It definitely is my favorite new logo gadget so far in 2011. It's a customized Wi-Fi Internet radio.  Logitech makes it and searchignite wanted to Brand them during the holiday season. Great gift idea.

Here's mine on the corner of my desk, but I can bring it anywhere.  I'm embarrassed to say, but at first I wasn't really clear on what an Internet radio was.  Now I'm a huge fan. Thanks to my Squeezebox Radio; every day, all day, I'm working and being turned on to new music. I have my own personal DJ.

I downloaded a few free Apps, hooked up my iTunes music, searched out some Internet radio stations and I'm loving it.  I can choose any style of music I'm in the mood for. I noticed I most often return to the Indie Rock Radio on Pandora.  It's what inspired me to stop working on other things today and post this Blog to let the world know.

The little message that appears as it powers up even makes me smile.  Free Your music 

I think one of my favorite things about being in business is learning about new products and trends in the world from my clients.  Thanks searchignite, you guys rock!

Health and Wellness Promotion

This week we were invited to display some of the  products we've produced over the years for the  2010 Eat Smart New York! Conference.  ESNY is a great nutritional education program held all around New York State.  It's free and the organization's job is to increase food security and reduce hunger.  They work with kids and low income people to access food, understand a healthful diet in a way that supports American agriculture.  It's a partnership between Federal, State and the County levels of government.  They all work together with community agencies and private businesses.  They're all about self-sufficiency.  

The place was packed with people, who you could tell were all very passionate about their work.  Eager to learn new ways to help people within their districts.  A lot of their work consists of traveling to different locations and leading classes at area cooperative extensions, individual homes, on-site agencies like senior centers and head start locations.

Here are the customized organic aprons some wear while leading the classes, the totes they use to carry their nutritional tools from place to place.    

These are some food safety promotions we've done.  They help with lessons showing the importance of rinsing and scrubbing vegetables using the promotional veggie scrubber, their customized colander and the personalized vegetable peeler.  They ordered the refrigerator thermometer and the meat thermometer with their logo too.  This helps establish the significance of keeping foods at a safe temperature for families.  At the end of each class each attendee gets to keep each of the promotional health tools.

It's not always about food.  It's about promoting a healthy lifestyle.  ESNY has created fun products like customized balls, toss games and water bottles.

This healthy education program is funded through a federal grant by the U.S. Department of Agriculture/Food and Nutrition Service.  They don't have a lot of money and have to follow strict guidelines regarding the cost of each item, the message the product sends out, as well as it's safety.  

I liked their conference slogan this year:  Energy in Food, Empowered by Nutrition.  Thanks Tarasha and Sandy for the honor to attend, it was really a great day.  Special shout out to Ms. Cindy Walsh, thank you.

Brand Inspiration - Logo Zen Board Promotional Product

A promotional product should be useful, it should be a representation of your brand, it should be made with the best quality.  We found a new promotional item that is all that and will incite some inspiration too.  A beautiful new way to doodle and relax while your on the phone.  It's a customized Zen Board.  It's a small box that opens to an easel that has "magic" paper held within and includes a miniature paint brush.  You dip the brush in water and let your creative juices flow.  You can use different pressures when applying the brush to the paper to design different looks. Your image is temporary, because in moments it will disappear as the water dries.  Frees up the paper to allow design again.

I was reading an article a few weeks ago talking about people who design and most of their days are spent on the computers.  It's not often they get to do things with their hands. Some large corporations are sending their creatives to hands on classes, a sort of MacGyver day where they get to physically create. "Creative designers and engineers are rebelling against their alienation from the physical world."  Dale Dougherty and executive at O'Reilly Media says "People spend so much time in digital worlds that it creates an appetite for the physical world."  The article made me think of the Zen board, a small way to free your mind from digital stress. 

It would be a great holiday gift for a creative agency.  A conference modeled around ideas would be a nice fit too. I've used mine a few times to sketch my product ideas when I meet with my clients.  Helps them to understand what I'm talking about.

Trying our hand at our first video, hopefully will give you a feel for the piece.

Promotional Awareness Campaigns

Experiences, projects, Brands, turning ideas into feelings, and getting them across in awareness campaigns ~ To the eye, they seem like simple logo products; but they have the strength to emit some powerful feelings.

Custom silicone bracelets have been a big hit for the past 10 years, a huge hit really. Their popularity began with Lance Armstrong and the yellow custom Livestrong wristband.  I read an article last weekend stating that over 70 million of these yellow logo bracelets have been sold for the American Cancer Society.  It has been their most successful fund raising campaign.  Isn't that amazing?  You know what I think is really amazing... is how many people benefited from this symbol to gain personal strength during what must've been one of the toughest times in their life.

Go Red for Women has this little red dress lapel pin as their symbol.  Heart disease is the leading killer of women, and word has to get out. This creation right away says femininity, heart and fun.  It has positive spirit all wrapped into one cute little pin.  The movement's tradition is to wear red every year on February 1. You can become involved and get your own cute little red dress pin by signing up on their website.  It's great, it's free, will be a reminder to take care of yourself and at the same time, keep your girlfriends in the loop.

I remember my Mom singing the Tony Orlando and Dawn song: "Tie a yellow ribbon round the old oak tree".  Who would've guessed this song would help to create such a national symbol? You see this yellow ribbon icon, in magnet form, on at least one in every 20 cars you pass on the highway.  It has come to represent those waiting for the return of a loved one.  These days it's a symbol we use to represent the longing for our troops to come home. 

So you need to create a symbol for your campaign, or your product, or a representation of your Brand, an image for your message...as you can see, it can pack a powerful punch if you do it right.

Sincere Presents

This makes me smile.  My friend Millie, who works over at the Fusion Marketing Group came by to visit me yesterday and gave me a present.  I love it.  She picked it up on one of her recent business trips.  Isn't he cute?  Fun, different, colorful, so thoughtful of her to think of me and my logo on her time. I'm in the promotional corporate gift business, it's my job to think up cool gifts for businesses.  I'm not, too often on the receiving end.  So when I am watch out ~ you have me at "I was thinking about you". 

This Blog is dedicated to presents.  Maybe I shouldn't say this, since my business is based on selling cool logo giveaway ideas, but sometimes the best way to somebody's heart is with a small thoughtful gift.  Something that really tells them how special they are.  It doesn't have to cost a lot of money.  It just has to be thoughtful.  If you want to melt someone's heart, give them some real thought.  I guess it goes to life's lessons, be a good listener.  People talk about their passions, be sure to be listening. Then when you're out and about, you see something that reminds you of them, or their spirit, or their passion, grab it.  It will really make someones day, week...every time they look at it. It does for me.

My friend Melanie at Skype sent me this funky wine stopper.  I still have it front and center in my office.  I love it so much, I don't want to bring it home.  It is a daily positive reminder for me.  I have sent out a few special presents over the years.  The good feelings can't be duplicated when sincere thought is put in.

Made to Stick Ideas

Last night I was able to hear Chip HeathView this photo speak in the GE iwerks Theater at Proctors in Schenectady, New York.  He is the co-author of the book Made to Stick ~ Why Some Ideas Survive and Others Die.  I loved the book and jumped at the chance for my company to sponsor his book signing, thank you CEG.  I wasn't disappointed.  His talk hit home at an important time in my company's evolution.  As I move forward with the new website, working hard to discover our target audience and grow the company, I learned a lot. It's all about ideas. He got me thinking about my approach to get noticed in this busy world.  I wanted to give Chip something to remember my company by, but what do you give the author of a NYT's bestselling book about sticky ideas?  I thought okay, I want to do something that will make him smile.  That celebrates his success.  I built this,View this photo The Sticky Award.  A GE Smart light bulb covered in duct tape, screwed into a socket and then bolted into an unside down octagon shaped electrical box.  Around the box in orange circles is the phrase "SUCCESsful Ideas Stick", which uses the key acronym of his book.  Came out pretty cool and he really seemed to like it.  I didn't want to let him down, a Simple Unexpected idea for him, to thank him for helping me begin to get my company to Stick.  Thanks Chip.

Inspiration

Absolute Promotion's direction has developed so much in the last four years.  As the world embraces technology, many companies have changed in order to adapt to the new technologies.  So in order to better spoil our clients, our services have also evolved. We are depended upon to be the best promotional trendspotters and offer not only the newest products, but the most up-to-date methods of imprinting. 

It's go time for customer service.  Our clients have learned to trust that when they work with Absolute Promotions, they can confidently move on to their next task.  They can relax knowing that what they ordered will show up when they need it.  That the branded product's creativity and quality will increase their brands value.  It makes us happy to know our clients rest a bit easier knowing "We're on it."

A new direction brings a new website. I am really happy with the site that Overit.com has created.  I hope you like it too.  My SEO expert, Leslie at BizTechLink says "Get Blogging!  Have fun, share what you know; and what the heck...drive some business to your site!"  As my site readies to launch, my Blog begins... and it begins with some inspiration I received this morning.

Earlier today I attended the fifth annual Entrepreneurial Women's Symposium at www.lallyschool.rpi.edu/wie   The panelists were Ashleigh Cho of www.enterthestudio.com, Kim Su Lloyd of www.brightHub.com and Sunny Oh of www.Google.com  The event is held to celebrate womens roles in technology. I came away from the event ready to write.  I could relate to the stories told of following your intuition, use critical thinking to spot patterns, to practice humility, utilize tools for mobility and as Sunny put it "Nimbleocity" is key.  (A Google term to mean being nimble as well as practice velocity ~ be able to move quick)  These are some of the feelings it takes to be a pioneer/entrepreneur and build a global brand. 

I'll be Bloggin from here on out.  My goal is to highlight new promotional trends, new products, marketing ideas, and share some brand building experiences.  I hope you'll tune in and let me know what you're thinking by leaving a comment.