I don't want to rush through 2008, but I'm already thinking about Branding in 2009.
Custom USB drives are here to stay and are consistently on the top of the list for popular technology giveaway items. (I love too how the prices continue to drop. Depending on what drive you pick, it's amazing that you can now do logo flash drives for sometimes $4.00 each.)
Let's check out some new styles for next year.
A logo guitar flash drive, comes in all different colors. I want one just because.
Need a logo flash drive for the medical sector? How about a Custom USB syringe?
This is a beauty for IT security companies. Awesome branding opportunity plus it locks your USB connectors.
Your target markets have a lot of medical history? This customizable USB drive should have it's own infomercial. It is moisture proof with room for pills, a compartment for hard copy emergency information, digital storage for medical history and more, has a key chain with a bullet clip with an emergency whistle option! 
Clients in defense?

You know how so much marketing materials are handed out and go to waste at trade shows? This would be ideal to cut down on unnecessary materials, shipping costs, storage space, etc... A custom USB lanyard that can be up-loaded with all the sponsors information, conference logistics and hold the entry badge too.
Eco-friendly bamboo logo USB drive
Simple, one tier chip technology stick, a new style being offered.
As you can see, the world is yours. There are USB drives that look like sushi, that are CFL light bulb shaped, airplane shaped, four color process to look like CD covers, you name it ~ we can help create it. Look at this teddy bear style drive, cracks me up.

If you decide on USB as a giveaway, know that there are a lot of options. What do you need? What's your message? How is the USB you choose to put your Brand on going to be the one that everybody wants to use everyday that will positively reinforce your company in their minds? It's all important. Good to know even AFLAC, with their successful duck campaign, could produce their icon as a USB if they want. That'd be cute, I want one of him too.
At a store in Montreal last week I saw the USB that is in the shape of a dog and humps your laptop when plugged in. It was getting a lot of attention, here is a video I found online if you're in a silly mood.
Brand on...